IG Chief Recommends Posting Carousels To Improve Reach

Instagram’s head, Adam Mosseri, recently shared key insights into improving reach on the platform, recommending users post carousels to increase engagement. With Instagram’s algorithm placing a higher value on user interaction, carousels—posts that allow for multiple images or videos—offer a unique opportunity to capture attention and boost visibility.

According to Adam Mosseri, carousels tend to outperform single-image posts on Instagram for two key reasons. First, carousels drive multiple interactions, such as likes, comments, and swipes, which boost engagement metrics. This higher engagement level aligns with Instagram’s algorithm, which favors posts with substantial interaction, helping them reach broader audiences. Second, if users don’t view all the images or videos in a carousel, Instagram often gives the post another opportunity by showing the second image or video on their feed, further enhancing visibility.

These insights have been beneficial for marketers and influencers who leverage carousels to increase reach, particularly when they use relevant hashtags, engaging captions, and clear calls to action. In fact, social media campaigns have demonstrated that carousels can boost Instagram reach by as much as 20%. For influencers and brands, understanding this engagement technique is valuable, especially as they consider strategies like Buy Instagram Followers Reviews to assess follower quality and maximize visibility across social platforms.

Industry experts agree with Mosseri’s recommendations. They suggest the following tips for optimizing carousel posts:

• Include a variety of media types (images, videos, and infographics).
• Use all available frames to keep users swiping.
• Add relevant hashtags to improve discoverability.

To leverage Instagram’s algorithm boost effectively, users should focus on posting engaging, high-quality carousels that offer value to their audience. Whether you’re sharing tips, telling a story, or showcasing a product, carousels can significantly improve your social media engagement.