Instagram Experiments with New DM Button Placement in Main Interface

As Instagram continues to adapt to user behavior, the platform is testing a new position for its Direct Messaging (DM) button in the main app interface. This change highlights the growing importance of DMs as a key interaction tool among users. Reports suggest that the DM icon is being shifted to the middle or second position in the bottom navigation bar, replacing the “+” post-creation button. Instagram head Adam Mosseri confirmed this move, citing increased user reliance on messaging over traditional content sharing.

In line with this development, Instagram has also launched tools to reset and personalize your feed recommendations, which aim to enhance user satisfaction by providing tailored content suggestions. You can explore these updates in detail in our feature: Reset Your Instagram Feed with New Recommendation Tools.

A Shift Toward Messaging

The shift reflects a larger trend across social media platforms, where users prefer direct interactions over public posts. According to Mosseri, more photos and videos are shared via DMs daily than through Stories or feeds. This behavioral evolution has prompted Instagram to focus on DM-based interactions, making features like inbox Notes and easier post sharing via DMs a priority.

Similar interface experiments have been conducted in the past. Earlier this year, Instagram tested the new placement of the DM icon in select regions, gathering feedback from users. These tests are part of a broader strategy to integrate more user-centric updates into the platform.

Insights from Experts

Industry analysts view this move as a logical step in enhancing engagement. Lisa Carter, a social media strategist with over a decade of experience, notes,
“Messaging has become a vital touchpoint for users. By emphasizing DMs in the UI, Instagram not only aligns with user preferences but also sets a foundation for future monetization opportunities through features like personalized interactions or business messaging tools.”

Practical Implications for Users

The update could streamline communication for personal and business accounts alike. Businesses leveraging Instagram’s messaging capabilities might experience a boost in customer interactions, especially for accounts purchasing engagement tools like verified Instagram comments.

For influencers and marketers, this shift presents an opportunity to capitalize on the rising importance of direct interactions. Aligning strategies with these changes, such as creating DM-centric campaigns, could foster deeper connections with audiences.

What This Means for Instagram’s Future

Instagram’s latest test reinforces the platform’s transition from being a content-sharing hub to a versatile communication tool. As social media becomes increasingly conversational, focusing on messaging may enable Instagram to remain competitive against other platforms emphasizing direct interactions.

If you’re a brand or influencer looking to stay ahead of these trends, consider social media growth services to enhance your online presence. 

Author Bio

Sarah Matthews has over eight years of experience covering social media trends and technological innovations. Her insights provide readers with actionable strategies to thrive in the digital space.