Now It’s Easier to Stream That Song You Love From Instagram

Instagram has unveiled an exciting new feature, making it seamless for users to save and stream songs directly from the app. Thanks to its Spotify integration, Instagram now allows users to instantly add tracks they discover on the platform to their Spotify “Liked Songs” playlist, simplifying music discovery for millions of users.

How the Instagram Spotify Integration Works

This feature is a game-changer for music lovers who often stumble upon new tracks in Reels, Stories, or posts. Here’s how it works:

• Step 1: Discover a song on Instagram through Reels or Stories.
• Step 2: Tap on the track to open its audio page.
• Step 3: Click the “Add” button to save the track directly to your Spotify playlist.

The integration eliminates the need to manually search for songs on Spotify, saving time and enhancing convenience.

Instagram’s Push for Music Discovery

Instagram’s new feature is a response to the growing demand for easier music sharing on social media platforms. With TikTok leading the charge in music discovery through its “Add to Music App” feature, Instagram is stepping up to offer its users a similarly seamless experience.

• TikTok’s Success Story: The “Add to Music App” feature, launched last year, partnered with platforms like Apple Music and Amazon Music, making it a hit among users and music rights holders.
• Instagram’s Strategy: While currently limited to Spotify, experts predict that Instagram may expand its integration to include other streaming platforms like Apple Music in the future.

Why This Matters for Music Enthusiasts

The integration isn’t just about convenience—it’s a way for Instagram to foster deeper engagement:

• Enhanced Sharing: Users are more likely to share their favorite tracks, sparking discussions and interaction through comments.
• Artist Promotion: This feature also benefits artists, providing a direct link between social media discovery and song streaming.

According to Ole Obermann, TikTok’s global head of music business development, connecting song discovery to consumption adds immense value for artists and rights holders.

The Road Ahead for Instagram’s Music Features

While Instagram’s Spotify integration is a step forward, it’s just the beginning. As competition with platforms like TikTok intensifies, we can expect Instagram to roll out more features that simplify and enhance music sharing for users and creators alike.

For more updates, check out Bregmans Share Big Baby News on Instagram.

Author Bio:

By Emily Carter
Emily Carter is a tech and lifestyle writer with a passion for uncovering the latest social media trends. She enjoys exploring how technology connects people and shapes culture.